With its super fast beauty trends, TikTok is always one step ahead—this time with a mystical look that embodied winter. Popularly known as “Cold Girl Makeup”, the trend pays homage to frosty elegance, with rosy cheeks, dewy skin, and an otherworldly glow that resembles stepping out into the cold on a winter morning.
What is ‘Cold Girl Makeup’?
At its simplest, the Cold Girl Makeup look is about replicating the pink, healthily flushed color you get when cold winter air gets its chilly nose in your face. Bred from snow-kissed selfies and après-ski style, it’s a combination of soft pink hues, strategic highlighting, and a hydrating, lush finish that coalesces into a classic, romantic look.
However, this trend is not a seasonal experiment—it’s a rave party of minimalist radiance, wearable and flattering on all skin types.
Key Points of the Cold Girl Aesthetic
In order to achieve this winter beauty, some steps and essentials need to be highlighted:
1. Flawless, Dewy Base
Start with a hydrating primer or highlighting moisturizer to prep the skin. Then apply a sheer foundation or tinted moisturizer to let the skin look refreshed and natural—not caked.
Pro Tip: Apply with a damp beauty sponge to get all that beautifully blended together for that “just-stepped-out-into-the-snow” softness.
2. Frost-Kissed Cheeks
The most defining aspect of this appearance is likely the flushed, rosy cheeks. Picture a dramatic brush of pink or berry flush not only along the apples, but also spread out over the bridge of the nose for that classic cold appearance.
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3. Soft, Shimmery Eyes
Ditch the dark shadows and opt for iridescent pinks, pale taupes, or frosty silvers instead. A subtle dusting of shimmer on the lids and along the inner corners of the eyes gives the eyes a wide, bright-eyed look.
4. Shiny Lips with a Hint of Color
Lips should be kept moisturized and shiny, either with a clear balm or a pink gloss. To add dimension, a subtle lip stain underneath the gloss can give a slight pout.
5. Snow-Glow Highlighter
Complete everything with a cool-toned highlighter on the cheekbones, tip of the nose, and cupid’s bow to further define that frosted look.
Why It’s Trending on BeautyTok
It’s easy and effective that’s part of the reason this look is trending on BeautyTok because it doesn’t require pro skills or a hundred products—it only requires some staples and a love for glowing skin.
Plus, it imparts a feeling of nostalgia and warmth, evoking winter cozy vibes that are comforting and longed-for. And because it’s so versatile, it’s ideal for everything from low-key holiday gatherings to high-end New Year’s bashes.
How to Make It Last All Day
To get your Cold Girl Makeup to survive even when the temperature drops:
- Apply cream and powder blush over top to set the flush.
- Set with a dewy setting spray to seal in moisture and light.
- Avoid matte powders that will flatten the glow.
Final Thoughts
Since winter is still taking over the beauty world everywhere, the Cold Girl Makeup trend has been the perfect blend of minimalism and seasonally cute. Whether you have a date with bae at a winter wonderland cafe or simply need some wintry vibes on your feed, this look gives off a soft glow that feels both trendy and timeless.
Do the chill, blush your cheeks, and get ready to glow—through the winter months.
